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Visibility
We are taking our messages to the most high visibility places: freeways. In just two hours, more than 15,000 cars pass under bridges over the 60 in east Mesa. Bridge brigades are an efficient way to broadcast our message.Turning It Into Action
Our last bridge always promotes AZBRIDGE.ORG and has a way to help people plug into the movement. During the bridge brigades, this website functions as an action hub, and gets hundreds of visits. For our first Signs Over The 60, over 400 people visited the website in the two hours the bridge messages were up, and 200 signed up for the East Valley Unite action newsletter alone.
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